What Is It
For people who see more than just a car
Every part of Serum was engineered for one goal: make cars look better for longer.
Built on a high-solids foundation of SiO₂ resins and siloxane polymers, it bonds at the molecular level to create a hardened layer that endures for up to 3 years, which translates to 36,000 miles. This dense shield resists UV rays, chemicals, and oxidation while transforming the surface with glass-like clarity and depth.
The result is more than just protection. Serum leaves paint with mirror-like reflectivity, a buttery slick finish, and a self-cleaning hydrophobic effect that keeps surfaces glossier and cleaner with minimal effort. Application is straightforward, with smooth flash behavior and predictable wipe-off that make it accessible without sacrificing performance.
Serum represents a higher standard of ceramic protection for those who expect their finish to look exceptional and stay that way.
What It Does Best
Yeah Serum's features (slickness, hydrophophics, chemical resistance, self-cleaning) are all fantastic, but the actual point of Serum is to add gloss. Plain and simple. We're obsessed with gloss and that's what we do best. If you want a coating that will resist all the chemicals in case of nuclear fallout, don't get this. If you want to smile every time you see your car, get this.
This may not be the most common thing to say in the industry, but we want you to know why we made this and why it's different.
How to apply it
It's honestly not that difficult
PREP THE SURFACE - Preparing the surface is the key to getting the best from Serum. Wash, decon (iron remover and clay). Polish if needed.
PRIME AND APPLY - For your first section, prime your applicator with two lines of Serum. For every section after, you’ll only need one line. Work in an overlapping crosshatch pattern (left-to-right, then up-and-down) in small 2' × 2' sections.
WAIT FOR THE FLASH - After each section, let the coating sit for 1–3 minutes, depending on temperature and humidity. Watch for a subtle rainbowing or “oil on water” effect. That’s your cue to level.
LEVEL AND BUFF - Use a pearl weave towel to level the coating in circular motions, then follow immediately with a plush microfiber to buff to perfection. It should feel smooth and leave no streaks. If it’s tacky, you’re probably using too much.
LET IT CURE - Keep the surface dry for at least 24 hours. It’s safe to drive after 2 hours, but hold off on washing or applying anything else for 7 days. Want a second layer? Apply after 2 hours, but it’s totally not necessary
Pro Tips for a Flawless Install
A little prep goes a long way. Here's how to get the most out of Serum
- Don’t coat a dirty car.
Fully decontaminate your paint, it's easy and vital. For the absolute best gloss, polish out any swirls or haze first. The coating will still bond and protect without correction, but what you see is what you lock in. - Do a proper panel wipe.
After polishing, use a dedicated panel prep to remove oils. IPA works in a pinch, but a true panel wipe, like Slate, will help Serum bond to the paint better. - Avoid direct sun or hot panels.
It might flash too fast and leave high spots. Shade is your friend. - Test your flash time.
Humidity and temp change everything. Coat a small section first, time it, then go panel by panel. - Less is more. Seriously.
If leveling is tough or feels grabby, you probably used too much. Make it easier on yourself and dial it back - Check your work under good lighting.
High spots hide in the shadows. A quick scan with a handheld light or sunlight reveals all. - Take your time. There’s no rush. You’re not at a speed-dating event, you’re coating your car.
$2.98
20%
$19.95 | $24.95
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